INSIGHTS

Your AEO Score Dropped.
But Where?

Your AEO score is a blended result across AI platforms. PallasAI Insights show you how that number came to be — which AI got you wrong, which topics you're missing from, which curves are sliding. See the details, and you'll know where to investigate.

See how Insights breaks it down

Same you · 9 AIs, 9 different scores

ChatGPT71

Gemini58

Claude49

Perplexity34

Copilot22

Why dig deeper

One AEO Score Can Hide the Whole Story

Each AI Platform Scores Your Brand Differently

A total AEO score of 61 can combine ChatGPT at 71 with Perplexity at 34. Split the blended score by AI platform to see which result is pulling the total up or down.

Your Visibility Changes by Topic

Your brand may appear consistently for some topics and disappear for others. Review each topic separately to find gaps that the average score conceals.

The Direction Matters More Than One Number

An AEO score of 61 means something different when it is rising, stable, or declining. Follow the curve to see whether your score is improving or losing ground.

How it breaks down

Drill From Your AEO Score to the Source of Change

Open any score and move from the overall result to the platform, topic, and response detail behind it. Identify where the change began before deciding what needs attention.

Total

AEO score: 61A blended score across 9 AIs — looks unremarkable

↓ Split by AI

By platform

Perplexity gives you only 34It's dragging the whole score down — fix it first

↓ Drill into Perplexity's topics

By topic

“Sensitive skin” is nearly invisibleOn this high-intent topic, Perplexity has never recommended you

Three ways to look

Understand Your AEO Score From Three Angles

Compare Scores by AI Platform

Compare the AEO scores from 9 AI platforms side by side to see where your brand performs consistently and where the results diverge.

Find Strong and Weak Topics

Use the topic heatmap to see where your brand has strong visibility and where relevant customer questions are not connecting with it.

Track Score Changes Over Time

Follow each platform and topic score over time to distinguish a stable AEO baseline from an emerging decline or sustained improvement.

Hot

Cold

Recommended oftenOccasionallyNearly absent

Insight → Opportunity

A 61 won't tell you that 9 AIs, 6 of them never recommend you at all.

Once you see which 6 are missing,
every gap turns into an opportunity.

Once Insights identifies the affected platform and topic, send the finding to the content opportunity map. PallasAI organizes the opportunity and prepares it for the Agent workflow — prioritized, with drafts queued up.

Open the opportunity map →

See Your AEO Score —
Then Find Where It Dropped

Start with your total AEO score, then open the platform and topic breakdown to find where the change began.

An AEO score is a baseline for investigation, not a verdict on its own. Read each change against a consistent set of AI platforms, topics, and time periods, then add the business context that may have influenced it.

Compare Like With Like

Compare scores using the same tracked AI platforms, topic set, and time window. If the measurement scope changes, establish a new baseline before calling the movement a gain or loss.

Look for a Pattern, Not a Single Point

Prioritize sustained declines, repeated movement across high-value topics, or a meaningful gap on an important AI platform. Treat a one-time dip as a signal to investigate rather than automatic proof that performance has deteriorated.

Add Business Context to the Timeline

Review score changes alongside product launches, site migrations, rebrands, pricing updates, content releases, and major PR activity. This context helps separate normal movement from changes that require a response.

Compare AEO Scores Within the Same System

AEO score definitions vary between products. Use PallasAI’s total and platform-level scores as one consistent internal baseline, and do not compare a PallasAI score directly with a score from another tool unless both use the same inputs and methodology.