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Distribution Plan · DISTRIBUTION

Post on the right platforms,
and AI actually reads you.

For any given topic, the platforms AI cites are worlds apart — it trusts one source for technical answers, leans on another for real experiences. The distribution plan tells you exactly where and when to post each piece, so your limited effort lands where AI is actually reading.

See how it plans
Topic "sensitive-skin serum" · share of AI citations
On this topic, 72% of AI's answers come from these two sources ↓
Reddit
41%
G2 / Trustpilot
31%
YouTube
15%
Your site
7%
Other
6%
Great content, wrong place, wasted effort

AI doesn't read everywhere—
only the few sources it trusts

Every topic, a different platform

For "technical comparisons" AI trusts review sites; for "real experiences" it looks to Reddit and forums. One blanket posting strategy across every topic is bound to miss half the time.

Too dense or too scattered both fail

Ten posts in a week then months of silence—AI can't read your consistency on the topic. Cadence matters more than volume.

Different topics need different platforms

Some topics need structured data on your own site; others need third-party validation. Blur the two and you fall short on both.

How it plans

Not just where to post, but when to post it

Based on AI's platform weighting for each topic, it lays out an executable posting cadence—you just follow it.

Week 1
Lead with "ingredient efficacy"AI cites review sites 41% on this topic — seed the authoritative long-form first
Reddit
Week 2
Add "real experience"Shift to short-form social posts that echo last week's in-depth content
G2 / Trustpilot
Week 3
Build out "the full explainer"A detailed blog post picks it up, giving AI a clean, structured source of fact
YouTube
Week 4
Review + revisit recommendation shiftsCheck whether this round actually lifted your share of AI recommendations
All platforms
Two angles, one plan

Seed third-party platforms, and tune your own site

AI pulls from both your site and external sources — the distribution plan covers both angles.

Third-party · Platform seeding

Get content onto the platforms AI reads

AI pulls from review sites, forums, Q&A platforms, and social media. The distribution plan tells you which to focus on per topic and at what cadence — the Agent drafts, your accounts post.

  • Platform weighting ranked per topic
  • Week-by-week cadence and content types
  • Benchmarked against rivals' moves on each platform
Your site · Technical optimization

Make crawlers read it—and read it right

AI crawls your site directly. What matters is structured data, crawl accessibility, and factual consistency — Shopify native integration writes changes straight back to your store.

  • robots.txt / sitemap crawl optimization
  • Structured data and product info fixes
  • Fact alignment on key landing pages
Why it's more efficient

Same content budget,
spent where AI will read

Posting on instinct

Chase whatever's hot, spray every platform

Post wherever a platform is trending, blast every topic from one template. Effort spreads thin — and you never know whether AI is even reading where you posted.

With PallasAI

Target by AI's real weighting

For each topic, post only on the two or three platforms AI actually cites—seeded on cadence, with trackable results. Same budget, every piece lands where it can move recommendations.

Start by seeing your topics—
and where AI is really reading.

A free audit gives you an initial breakdown of platform weighting for your core topics.

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